RIO is coming to DVD on August 2nd!

Captured as a young bird from the wild, Blu (Jesse Eisenberg, The Social Network) is a domesticated Spix Macaw living thousands of miles away from his homeland, Brazil. When his human owner Linda (Leslie Mann, 17 Again) discovers that he is the last male of his kind, they head south to Rio de Janeiro to meet the only other female. But it’s far from love at first sight between the socially-awkward, flight-challenged Blu and the fiercely independent, high-flying female, Jewel (Anne Hathaway, The Princess Diaries). Shortly after Blu’s arrival, the two rare birds are captured by greedy animal smugglers and find themselves lost in the Brazilian rainforest. Unexpectedly thrown together, they embark on a hilarious and clumsy adventure where they learn about friendship, love, courage and spreading one’s wings to fly.

The Rio coloring app became available on July 26 on Android Market and iTunes App Stores with two characters and one background available for coloring. Once the Rio Blu-ray is released on Aug. 2, the insert included will unlock the additional 10 characters and 4 background within the app. In total: 12 characters and 5 backgrounds OR 60 unique coloring pages. Artwork for the Coloring App is attached for posting.

For those in the LA or NYC areas, a hands-on demonstration of the app will be available at Santa Monica Place in LA and Roosevelt Field Mall on Long Island at a KIOSK with iPads, approximately 40-49” off the ground, easily reachable by children, to try the app. (attached is the mall kiosk and media alert for these days)

In addition, Rio is celebrating National Friendship Day (July 30) with beach takeovers and ecards. Also, mall takeovers are happening in these areas, including “Friendship Rio style”  a  2 – 3 hour event  with the Rio trailer played, children engaging making a friendship bracelet, create your own mask, fun Rio activity sheets, write a friendship letter, take the friendship pledge, and watch scenes from the DVD!

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Disclosure: I have not been compensated for this giveaway.

About Darcy

Darcy Zalewski is a married, stay-at-home mom who is discovering her greener side, starting with advocating for cloth diapering. When she's not changing diapers or singing the Itsy Bitsy Spider, she can be found at Tales From the Nursery, where she shares tales of motherhood as well as product reviews, or at ShePromotes, a resource for blogger support.

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