Triberr: Expanding Reach or Casting Judgement?
Karma, quality scores… Is it really about expanding your reach or is it moving into a blog post judging service?
When I was first asked to join Triberr by Dino, one of the founders, the service was pitched to me as an automatic retweet system. He was aware of our ReTweet Club and thought Triberr would help meet our needs. It is, after all, dubbed the “reach multiplier.”
However, it seems to be making a turn. Pitting tribesmen against each other. Judging posts and tweet worthiness. More fancy perks continue to be added – mostly unnecessary for function, some for analytical purposes. All the while the most basic premise of operations is still not operating smoothly. By now, I thought most of the base issues would be sorted out before prettifying the service.
But I digress.
First we could see the total number of clicks our blog posts were getting went sent out on Triberr. Cool. It was nice seeing so many clickers per post. Next, they provided a way to see who’s stream it was clicked on from. Kinda neat to see. I wasn’t too surprised at where my biggest number of clicks was coming from though.
Then Karma was put into our dashboards. You can thumbs up or thumbs down tribe members posts’ as being good or bad quality. I rarely go into my dashboard unless I know I want to pause one of my posts. Part of the supposed beauty of Triberr is the automation of the process. I auto tweet my tribe members’ post, they tweet mine. It’s kinda frowned upon to be on manual mode to pick and choose what you’ll tweet, especially if everyone else is auto-tweeting you. But now we’re supposed to say if it’s good or bad?
I don’t have time to go into Triberr continuously to rate everyone’s posts. That’s why I like the AUTOMATIC aspect. And I can’t scroll through the entire stream. If there was a really awesome post, I might not be able to access it to give it good Karma. And who needs the stress over seeing bad Karma points? It just feels rude. If you thought the post was such poor quality, then just pause it or delete it from your stream.
Now they are talking about assigning quality scores based on clicks, retweets, and Karma. If the quality score is low, the rest of your tribesmen will NOT tweet your post. It will be removed from the queue. If it has high engagement, thus being considered of high quality, then it will continue being scheduled. Or hey, maybe even bump some other tweets.
Do you see where the problem lies?
We don’t have control over what time our blog posts are being tweeted by everyone. It is designed to tweet out over the course of the day. We don’t get to choose the order of who tweets… and it’s the same order everyday, no matter what time of the day. The same person is the first to tweet each of my posts, and the last person remains the same. Although I try to schedule posts for the morning, I’m not going to schedule everything for the same 4 hour block just so I get the best exposure throughout the day and evening on Twitter.
And…. well, some of the fellow bloggers who’s followers click through to my posts the most often? Yeah, they aren’t the first ones to tweet my posts. So with this quality thing, my posts could get shut off before they reach the audience that engages with it the most. Triberr then no longer becomes the reach multiplier. It’s shrinking my exposure back down…. down to where it was before I joined.
I guess we could manipulate it.. just another numbers game. I could just retweet every post of mine as someone else tweets it out, but that’d be stupid. There are too many variables that go into determining if a post is of good quality. Variables that Triberr cannot measure. I’ve seen high clicks and activity on posts I consider to be unworthy of such response…. and the opposite.
Or people could start weeding out their tribemates and reconsolidate through inbreeding. Costly, but an option. Personally, I’d feel bad saying Sorry, you gotta go unless your followers start doing something with my posts! Potentially I could be cut out by the people who give me high engagement if my stream isn’t giving them the numbers they want. So it’s back to competition rather than support at that point.
Don’t get me wrong, I like Triberr and find it useful. I’m even on the homepage (maybe not after this post!), but I’m not sure I like the direction it’s going. Sure, I handed out invites like they were candy in the beginning. I was trying to convince people of its usefulness and help other bloggers out – big or small. After that, those people invited in and it just went wild. People I asked initially to join my first tribe…. people that ignored me or turned it down… are now either asking in or recently joined. But it’s making a shift from that original pitch, don’t you think?
Or am I just crazy?Tags: audience, Blog, klout, reach, resources, social media, triberr, twitter